We have a logo design but it’s not quite finalized, so I thought I’d share the creative direction with you today. It’s spicy, festive and I love it.
Meron was looking for something that embodies her Ethiopian roots, her family, the maternal and female figures in her life, gathering and playfulness.
Personally, I think we nailed it.
![](https://hey-carl.com/wp-content/uploads/2023/06/6683de0c-8cd5-4d63-b454-af946e5aab89-1024x576.jpeg)
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