Because blurry screenshots and outdated promo banners are lame AF and not the vibe.

If you’re a creative service provider or a small biz owner who’s ever frantically opened Canva at 11:47 PM the night before Black Friday… hi, hello, you’re in good company.

Let’s get real: the holiday marketing rush can feel like trying to run a marathon in stilettos. You’ve got offers to organize, email funnels to finesse, and oh yeah – graphics that need to look like you didn’t make them last minute.

So today, I’m gonna break down 3 must have graphics your brand needs before the Black Friday madness hits. Think of this as your stylish little mini marketing survival kit.

1. The Bold, On-Brand Promo Graphic

This is your main sales graphic. The image you’ll use across your website, email headers, Instagram, Pinterest, and anywhere else you want attention. Consistency is key here. You don’t want 10 different images that don’t vibe together or go with the same offer. 

Why it matters: This babe is the first impression. It tells people:

• Something is happening
• You’re legit
• They need to click now

Pro Tip: Keep it clear, not cluttered. Bold fonts, one main message (like 30% off All Templates), and a brand color that stops the scroll. Minimal, clear, easy to read.

Want this done for you? Book a Canva sprint and get templates that make your promo look pro and you can focus on the implementation. Get 8 graphics, 15, or get them done for the whole quarter.

2. The Countdown/Hype Graphic

Think teaser posts, countdown timers, and “coming soon” visuals that build buzz before the big offer/day.

Why it matters: People are bombarded with promos, so if you only show up once on Black Friday, you’ll be forgotten faster than last year’s viral TikTok dance.

Use to: 

• Tease what’s coming
• Build anticipation
• Remind your audience to join your email list or follow your shop

Pro Tip: Create a mini countdown series (e.g. “3 days to save”, “2 days to go”, “It’s almost here”) to increase visibility without needing new content each day.

3. The offer breakdown:

A clean, visual breakdown of what’s included in your offer. Perfect for explaining bundles, bonuses, or service upgrades.

Why it matters: Clarity sells. When someone sees what they’re getting (and how much they’re saving), it turns curiosity into conversions.

Great places to use this:
– Product listings
– Instagram carousels
– Email footers
– Pinterest graphics

Pro Tip: Use icons, short bullets, and your branded fonts/colors to make this feel polished and good to go – not like a random ransom note cut f5 different fonts being like ‘gimmie your money now, this product is sO gOoD I pRoMiSe’. We want legit vibes, not murder-y slimy spam vibes.

Final note here – you don’t have to do all the things to show up powerfully this season. You just need the right things. With these 3 graphics in place, you’ll look confident, cohesive, and totally ready for this Black Friday / Cyber Monday bonanza.

So go ahead, schedule the emails, pour the cocoa, chai, or whatever you drink, and maybe (just maybe) take Thanksgiving off knowing your visuals are hot to go. 🙂

Ready to look like you have a full design team? Book a Canva spring. Save hours, stay on brand, and sell more with done-for-you scroll stopping graphics made just for your brand and business.

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