Let’s be honest:
We’ve all opened someone’s email and thought, “How is this so pretty? Mine looks like it was made in a spreadsheet.”

Well, my friend, those gorgeous, scroll-stopping, how-is-this-so-on-brand emails? They’re not some weird climb the mountain to the witch for a special potion kind of magic. And they’re definitely not out of reach.

Today I’m pulling back the curtain and showing you exactly how to make your emails look designer-made… without touching Photoshop, paying a copywriter, or crying over Canva.

1. Pick One Core Color Palette & Stick With It

Consistency = polish. When your email colors match your IG, your site, and even your opt-ins? It screams “I’ve got my brand act together.”

Lazy hack: Screenshot your brand color hex codes/color palette and keep them in your Notes app or for an easy grab on your home screen. Then copy/paste those babies into Flodesk or Canva every time.

2. Use (and Reuse) a Signature Layout

You don’t need 12 different email formats. Pick one that works, then reuse it like your favorite pair of high-waisted jeans.

Try this:

• A bold header image
• A quick “letter from you” vibe
• A bite-sized tip or insight
• A strong CTA button
  Done. You’ve got a brand template.

3. Choose Fonts That Don’t Try Too Hard

Forget fancy scripts or ultra-thin typefaces that disappear on mobile. Stick with 1–2 clean, readable fonts. Huge win if they match your brand. Honestly, the need to.

Carl’s pick: One serif for headlines (hello, drama), one sans serif for body copy. The fashion girlie combo of email fonts.

4. Add Visual Spice With On-Brand Graphics

Drop in a branded Canva graphic, a fun pull-quote, or a cute emoji section divider. You don’t need to be a designer, just consistent. Btw, did you know you can connect Canva with Flodesk. YUP. See how I do it here.

Pro tip: Use the same 2–3 Canva templates for every email. Change colors + copy. Boom, brand magic.

5. CTA Buttons Are Your BFFs

A good email leads somewhere. Don’t just hyperlink random phrases, give them a juicy, bold, click me now button.

👉 “Grab Your Freebie”
👉 “Book My Spot”
👉 “Snag the Template”

Make it clear. Make it cute. Make it a button.

TL;DR:

You don’t need fancy tools to create emails that wow. You need consistency, a sprinkle of style, and a willingness to repeat what works. Think less “reinvent the wheel,” more “copy-paste, but make it ✨intentional✨.”

Need a shortcut?
Grab my ready-to-go email templates in the Yes You Canva shop or book a VIP Day and we’ll map your whole welcome flow in one breezy afternoon.

Your inbox is about to look so designer. And nobody has to know you did it in pajamas.