Business

Lazy Girl’s Guide to a High-Performing Brand

Hey, Carl!

Welcome to the Hey Carl! blog—where branding gets bold, weird, and wildly fun. This is your spot for design inspo, client glow-ups, spicy brand tips, and the occasional ghost story. Wanna know more about the chaos queen behind it all?

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Lavender Latte – soft, sweet, and totally scroll-stopping.
Perfect for spring rebrands, dreamy email opt-ins, or anyone in their cozy girl era.

ABOUT CARL

Yes, you can totally do this from the couch.

You know how summer rolls around and there’s always that ‘beach body ready’ content that shows everywhere? Yeah…we’re not doing that. Your brand is, though. It’s your brand’s time to glow up and we’re gonna take the lazy-girl route: all ease, no hustle, maximum glow.

Whether you’re a sipping cocktails by the pool or dodging mosquito bites in your backyard girlie, here’s how to get your brand looking like it just got back from a luxury high-end creative retreat (without breaking a sweat, or the bank).

1. Hydrate Your Messaging

Just like you need water in this heat, your brand needs clear, compelling messaging that flows. Ask yourself:

  • Does your tagline still reflect what you actually do?
  • Are you still speaking to your dream client — or just yelling into the void?

Lazy girl tip: Grab your favorite past Instagram caption that really hit, and build a new About blurb from it. Repurposing is self-care.

2. Exfoliate Your Content

We’re scrubbing off the dead weight. If you’ve got dusty freebies, outdated offerings, or blog posts from 2017 referencing Vine… let’s gently let those go.

Lazy girl tip: Pick one page (homepage or services) and update just one section. Set a timer. No pressure. 15 minutes = glow-up complete.

3. Slip into a Fresh Look

A new brand template is like a flowy sundress for your biz: light, easy, and cute.

Lazy girl tip: Don’t DIY from scratch. Grab a ready-to-use Canva template (hi, have we met?) and give your visuals a summer refresh in under an hour. Bonus: you’ll look wildly put-together with very little effort.

4. Put Your Brand on Autopilot

Lazy doesn’t mean lazy, it means efficient. Let your systems handle the heavy lifting so you can handle the hammock.

Lazy girl tip: Set up an automated welcome sequence in Flodesk (Get 50% off with that link). That way, every new subscriber gets wooed while you rewatch The Summer I Turned Pretty.

5. Make One Bold Move

It’s summer. Take the leap. Maybe that means finally booking your VIP Day. Maybe it’s launching that idea you keep second-guessing. Or maybe it’s just admitting that you’re allowed to chill while your brand still grows.

Lazy girl tip: Write one solid email or post and turn it into a blog, Reel, and newsletter. One action, five results. That’s efficiency, baby.

TL;DR:

You don’t need to hustle to have a high-performing brand. You just need the right tools, a touch of strategy, and permission to do it your way, barefoot, sun-kissed, and full of iced coffee.

Ready to give your brand a summer bod?
Book a VIP Day or shop the Yes You Canva templates

Your brand glow-up starts now, and yes, you can do it in a bikini top and pajama bottoms. I won’t tell.

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Hey, I'm Carly.

I started Hey, Carl! so I could homeschool my kiddos. Even though they're doing "regular" school, Hey, Carl! has the same vibe: play, have fun, and do my best to build it around our life.

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