Design

Design Inspiration: Jenny Downey Real Estate

Hey, Carl!

Welcome to the Hey Carl! blog—where branding gets bold, weird, and wildly fun. This is your spot for design inspo, client glow-ups, spicy brand tips, and the occasional ghost story. Wanna know more about the chaos queen behind it all?

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It’s a bit overdue on this one, but I’d like to introduce you to the new Jenny Downey Real Estate brand. We had a couple of twists and turns on our brand journey but we landed on a solid solution. One that she loves and feels aligned with which is always the goal with Hey, Carl!

Personally, my favorite thing about this logo is that there isn’t a house in it. I can’t tell you how many realtor logos I see that have houses in them. We know you’re a realtor, you don’t need a house in it or a key. Don’t pigeon hole yourself to look like everyone else. 

You don’t need to have the thing you do in your logo. Can you have the thing you do in your logo? Absolutely. And it can work swimmingly, like the key we put in Jenny’s logo. Did you catch that? The logo mark is set to look like a vintage top of an old key. It fits her brand personality and brand direction, speaks to her industry and herself but doesn’t look like everyone else. 

If you’re not careful or strategic about it – you’ll wind up looking just like the realtor next to you and that just kinda sucks.

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Hey, I'm Carly.

I started Hey, Carl! so I could homeschool my kiddos. Even though they're doing "regular" school, Hey, Carl! has the same vibe: play, have fun, and do my best to build it around our life.

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