The Outlaw



A rebel at heart, a misfit, and believes that rules are made to be broken.

Your brand’s goal is to fix what isn’t working. You’re here to change the world and your brand clearly doesn’t like the rules. Your brand is here to change the world and fears conformity/complacency.

Some examples of this archetype include Harley Davidson, James Dean (Rebel Without a Cause), and Diesel.

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Picture by Hatim Belyamini



If you’re already in alignment with the Outlaw brand and you fit the aesthetic, make your DIY brand journey a little easier and shop the Canva templates I have ready-made for you!

One thing I want to note here, you can be an outlaw and live outside of the punk rock grunge vibe. You can totally be an outlaw or rebel that caters to a luxury client or as a class clown.

Understand your story, who your client is and then build the bridge to connect the two. It’s magic, I promise.

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Great stories start with a vision.

Branding is all about story telling and creating relationships. It’s an experience. A great way to build on that is by putting all your ideas into a mood board. Click the button below to get started and make sure to use the resources in the next section to help create your mood board.


Extra resources and goodies.

As a special treat for taking my brand personality quiz, here are a few additional resources that I use for all my branding projects to help you on your way.



Outlaw archetypes are all about disruption and making a statement. When choosing colors for your brand, consider stark contrast with an emphasis on bold colors. Recommended palettes are warm, earthy, grunge and maybe even bright.


Whenever you’re adding visuals to your brand you want to keep it consistent with your story. Consider writing down adjectives to describe your brand and use those words as search words when looking for imagery or working with a photographer/designer.


Fonts are more than letters and words. They’re characters that project the tone of your brand, how it talks to your audience. Look for strong, dominant fonts for your headlines. When picking your base paragraph font, it should always be legible.

Explore more archetypes and brand personalities below