The Magician



The magician is a visionary. Your brand is out to make things happen and make dreams come true.

This archetype loves journeys of transformation and they believe in the best, have a hunger for knowledge and a drive to create a better future. Your brand believes in transformation and fears consequences, uncertainty and doubt.

Some examples of this archetype includeDisney and Coca-Cola.

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Picture by Lance Asper



If you’re already in alignment with the Magician brand and you fit the aesthetic, make your DIY brand journey a little easier and shop the Canva templates I have ready-made for you!

One thing I want to note here, you can be a Magician and live outside of the the ‘magical’ aesthetic. Your brand can totally be a magician that wears combat boots.

Understand your story, who your client is and then build the bridge to connect the two. It’s magic, I promise.

Don’t forget to keep scrolling for more (FREE) resources!

Great stories start with a vision.

Branding is all about story telling and creating relationships. It’s an experience. A great way to build on that is by putting all your ideas into a mood board. Click the button below to get started and make sure to use the resources in the next section to help create your mood board.

Extra resources and goodies.

As a special treat for taking my brand personality quiz, here are a few additional resources that I use for all my branding projects to help you on your way!



Magician archetypes are dreamy and visionary. Typically this falls on the cooler spectrum like blues, greens and purples. Pastels and bold color would work great. Just make sure your colors relate to your target market and fit your brand story.


Whenever you’re adding visuals to your brand you want to keep it consistent with your story. Consider writing down adjectives to describe your brand and use those words as search words when looking for imagery or working with a photographer/designer.


Fonts are more than letters and words. They’re characters that project the tone of your brand, how it talks to your audience. Look for standout fonts for your headlines. When picking your base paragraph font, it should always be legible.

Explore more archetypes and brand personalities below