The Lover



Romantic, intimate, sensual and soothing are some key words that relate to the lover.

They want to be desired and provide an intimate experience. They need closeness and they fear rejection. Think of Marilyn Monroe, Victoria’s Secret, and Chanel as examples.

Picture by Ellieelien



If you’re already in alignment with the Lover brand and you fit the aesthetic, make your DIY brand journey a little easier and shop the Canva templates I have ready-made for you!

One thing I want to note here, you can be a romantic brand and live outside of love note hallmark movie vibe. You can totally be a romantic that aligns visually as a rebel or class clown.

Understand your story, who your client is and then build the bridge to connect the two. It’s magic, I promise.

Don’t forget to keep scrolling for more (FREE) resources!

Great stories start with a vision

Branding is all about story telling and creating relationships. It’s an experience. A great way to build on that is by putting all your ideas into a mood board. Click the button below to get started and make sure to use the resources in the next section to help create your mood board. 

Extra resources and goodies

As a special treat for taking my brand personality quiz, here are a few additional resources that I use for all my branding projects to help you on your way.



Romantic archetypes are all about feeling loved, building connection and showing passion. When choosing colors for your brand, consider reds, pinks, and purples. Pastels and bold colors both work. Just make sure it connects with your target market.


Whenever you’re adding visuals to your brand you want to keep it consistent with your story. Consider writing down adjectives to describe your brand and use those words as search words when looking for imagery or working with a photographer/designer.


Fonts are more than letters and words. They’re characters that project the tone of your brand, how it talks to your audience. Try playing with dainty/feminine fonts. Headline fonts should stand out, paragraph/content fonts should always be legible.

Explore more archetypes and brand personalities below