The Hero



The quote “Where there’s a will, there’s a way” holds strong with the hero.

They’re honest, work hard, courageous and are motivated by courage. They’re big on growth and development and fear failure. Heroes want to be inspired by greatness.

Examples of the hero include Nike, Under Armour, Sparta (‘We are SPARTA!!!!’), and Superman.

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Picture by Matthew Kerslake



If you’re already in alignment with the Hero brand and you fit the aesthetic, make your DIY brand journey a little easier and shop the Canva templates I have ready-made for you!

One thing I want to note here, you can be a hero and live outside of the the bold, strong vibe. You can totally be a hero that wears frilly dresses or prefers Jeep life over Chevy.

Understand your story, who your client is and then build the bridge to connect the two. It’s magic, I promise.

Don’t forget to keep scrolling for more (FREE) resources!

Great stories start with a vision.

Branding is all about story telling and creating relationships. It’s an experience. A great way to build on that is by putting all your ideas into a mood board. Click the button below to get started and make sure to use the resources in the next section to help create your mood board.

Extra resrources and goodies.

As a special treat for taking my brand personality quiz, here are a few additional resources that I use for all my branding projects to help you on your way.



Hero archetypes are strong, prideful and heroic. When choosing colors for your brand, consider colors that spark pride and strength for your target market. This will look different for everyone, so really understand who your ideal client is.


Whenever you’re adding visuals to your brand you want to keep it consistent with your story. Consider writing down adjectives to describe your brand and use those words as search words when looking for imagery or working with a photographer/designer.


Fonts are more than letters and words. They’re characters that project the tone of your brand, how it talks to your audience. Look for standout fonts for your headlines. When picking your base paragraph font, it should always be legible.

Explore more archetypes and brand personalities below