The Everyman



This archetype is super easy going, they fit in with any group and everyone likes them.

Easily trusted, friendly, authentic and super approachable. They long to belong and to have connections and fear rejection/exclusion. Some common examples include Target, IKEA and Gap.

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Picture by Marcus Wallis



If you’re already in alignment with the Everyguy/gal brand and you fit the aesthetic, make your DIY brand journey a little easier and shop the Canva templates I have ready-made for you!

One thing I want to note here, you can be an every person and live outside of the t-shirt and jeans vibe. You can totally be an everyman that wears nice suits and buys Coach bags.

Understand your story, who your client is and then build the bridge to connect the two. It’s magic, I promise.

Don’t forget to keep scrolling for more (FREE) resources!

Great stories start with a vision.

Branding is all about story telling and creating relationships. It’s an experience. A great way to build on that is by putting all your ideas into a mood board. Click the button below to get started and make sure to use the resources in the next section to help create your mood board.

Extra resources and goodies.

As a special treat for taking my brand personality quiz, here are a few additional resources that I use for all my branding projects to help you on your way.



Everyman/gal archetypes are all about friendship and companionship. When choosing colors for your brand, consider colors that are playful and fun. As always, make sure your colors relate to who your target market is.


Whenever you’re adding visuals to your brand you want to keep it consistent with your story. Consider writing down adjectives to describe your brand and use those words as search words when looking for imagery or working with a photographer/designer.


Fonts are more than letters and words. They’re characters that project the tone of your brand, how it talks to your audience. When picking fonts, your headline fonts should stand out, paragraph/content fonts should always be legible.

Explore more archetypes and brand personalities below