The Creator



Creator archetypes are pretty innovative, they’re super expressive.

They have a strong desire to create and they firmly believe if you imagine it, it can totally happen. They have a large imagination and fear duplication or being mediocre. Apple is a huge example of this archetype, Marty from Back to the Future and Lego.

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Picture by Autumn Studio



If you’re already in alignment with the Creator brand and you fit the aesthetic, make your DIY brand journey a little easier and shop the Canva templates I have ready-made for you!

One thing I want to note here, you can be an artist or creator and live outside of the artistic/creative vibe. Creators and artists walk in many forms and aren’t tied to one specific look.

Understand your story, who your client is and then build the bridge to connect the two. It’s magic, I promise.

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Great stories start with a vision.

Branding is all about story telling and creating relationships. It’s an experience. A great way to build on that is by putting all your ideas into a mood board. Click the button below to get started and make sure to use the resources in the next section to help create your mood board.

Extra resources and goodies.

As a special treat for taking my brand personality quiz, here are a few additional resources that I use for all my branding projects to help you on your way.



Artistic and creator archetypes are so expressive and colorful. When choosing colors for your brand, consider colors that are are vibrant, fun, and evoke movement. Warm, cool, bright and dark colors all work with this archetype. Make it playful.


Whenever you’re adding visuals to your brand you want to keep it consistent with your story. Consider writing down adjectives to describe your brand and use those words as search words when looking for imagery or working with a photographer/designer.


Fonts are more than letters and words. They’re characters that project the tone of your brand, how it talks to your audience. When picking fonts, your headline fonts should stand out, paragraph/content fonts should always be legible.

Explore more archetypes and brand personalities below