The Caregiver



Mr. Rogers and Mother Teresa rings true here. They’re caring, warm and has a desire to protect others.

They’re known for putting others before themselves, they love to help and they fear helplessness or ingratitude. Mother Teresa, Pampers, and WWF are some examples.

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Picture by Anthony Tran



If you’re already in alignment with the Caregiver brand and you fit the aesthetic, make your DIY brand journey a little easier and shop the Canva templates I have ready-made for you!

One thing I want to note here, you can be a Caregiver brand and live outside of the soft, neutral feel. You can totally be a caregiver that’s a punk-rock queen or a canyon jumping king.

Understand your story, who your client is and then build the bridge to connect the two. It’s magic, I promise.

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Great stories start with a vision.

Branding is all about story telling and creating relationships. It’s an experience. A great way to build on that is by putting all your ideas into a mood board. Click the button below to get started and make sure to use the resources in the next section to help create your mood board.

Extra resources and goodies.

As a special treat for taking my brand personality quiz, here are a few additional resources that I use for all my branding projects to help you on your way.



Caregiver archetypes are all about compassion, love and clearly caring. When choosing colors for your brand, consider colors that are soft and welcoming. They should compliment one another. Neutrals are a great combo for this archetype.


Whenever you’re adding visuals to your brand you want to keep it consistent with your story. Consider writing down adjectives to describe your brand and use those words as search words when looking for imagery or working with a photographer/designer.


Fonts are more than letters and words. They’re characters that project the tone of your brand, how it talks to your audience. When picking fonts, your headline fonts should stand out, paragraph/content fonts should always be legible.

Explore more archetypes and brand pseronalities below