How we helped fire meet fun with a bold brand for modern Nordic wellness.
Skol Sauna isn’t just about sweating it out, it’s about creating space for people to unplug, connect, and have a dang good time. We partnered with the Skol team to build a bold, authentic brand that stands out in the wellness space and speaks directly to their luxury-loving, community-driven audience.
From strategy to launch, we crafted a brand rooted in Nordic tradition but designed to feel fresh, fun, and full of personality. The visual identity needed to be flexible for future expansion while still feeling luxe and a little rebellious. The result? A brand that turns the heat all the way up visually and emotionally.
Project deets:
+ Brand Strategy
+ Creative Direction
+ Color Palette
+ Font System
+ Logo Design + Secondary Marks for Programs
+ Single Page Website Design
+ Custom Website Copy
+ Photo Sourcing
THE INSPIRATION:
LOGO DESIGN:
The Skol Sauna logo brings the heat...literally. We gave the "SKOL" logotype a relaxed, wavy feel to reflect the looseness and melt-your-stress-and-face-away vibe of the sauna experience. The flame tucked into the "O" represents the heart of the sauna: warmth, energy, and connection. The "O" also holds the same shape as the opening of the stove. Paired with a clean, slightly softer “SAUNA” type treatment, the whole logo balances masculine edge with inviting energy. The black and orange palette reinforces both boldness and warmth: rugged, yet refined.
WEB DESIGN:
We partnered wish Quotable Copy to bring their copy a blaze for their site and brand voice. Their one-page site is bold, simple, and all about the vibe. Think: high contrast, cozy colors, and copy that makes you want to grab your towel and book. The whole thing was built to feel like the brand: fun, grounded, and ready to disrupt boring wellness websites everywhere.
"One scroll and you're in the sauna spirit."
MASCOTS AND BRAND EXTRAS:
We brought a few characters into the Skol Sauna world: Bjorn Bones (the chillest skeleton this side of a cold plunge), plus Freya and Sven, our cheeky Nordic gnomes. These mascots were designed to add a lighthearted, memorable twist to the brand—perfect for social, merch, or future promos.
We also created a few brand patterns and trailer mockups to show how the visual identity could expand beyond the screen. The goal? Make Skol look just as cool pulling up to your driveway as it does on your phone.
P.S. Wanna hang out?
If you're interested in getting to know each other s'more, here's some fun (super casual) places to hang out:
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