+ Brand Strategy
+ Creative Direction
+ Color Palette
+ Font System
+ Logo Design + Secondary Marks for Programs
+ Website Design
+ Photo Sourcing
Project deets:
Tech Connect isn’t just another tech company — they’re connectors, educators, and advocates on a mission to make tech more accessible to everyone. This vibrant rebrand brought their big heart and community-first mission to life with bold colors, playful visuals, and a custom website that makes their services crystal clear. From logo to launch, we gave them the tools to show up confidently and connect with the people who need them most.
Here's how I helped a people-first tech brand show up loud, clear, and fully charged
THE INSPIRATION:
We leaned into a pixel-forward, Tetris-inspired vibe to create something playful, modern, and unmistakably Tech Connect. The logo subtly builds connection right into the design: the bold yellow blocks form a ‘T,’ while the green shapes tuck into a soft ‘C’ silhouette. It’s a little puzzle piece that visually captures how Tech Connect fits into the lives of the people they serve.
It’s functional and fun. The geometric forms translate perfectly into patterns, icons, and branded graphics, while the font keeps things grounded with a clean, bold, and simple modern typeface. The final look is equal parts smart and approachable.
LOGO DESIGN:
For their website we carried over the pixel theme and tech innovation. We really let the colors stand out with being too distracting by using a black background throughout the site, which also gives a nod towards development and coding.